contractor seo success and info

Contractor SEO: How to Get More Local Customers

Are you a contractor struggling to attract local customers? It’s time to focus on contractor SEO. But what exactly is contractor SEO, and why is it important for attracting local customers?

Contractor SEO refers to the practice of optimizing your online presence to rank higher in search engine results for specific keywords related to your contracting services in a specific location. By optimizing for local SEO, you can increase your visibility to potential customers searching for contractors in your area.

In this article, we’ll go over five key strategies for improving your SEO and attracting more local customers. From claiming and optimizing your Google Business Profile listing to getting listed in local directories and citations, these strategies will help you stand out in the crowded online landscape and get found by customers in your area.

Claim and optimize your Google Business Profile

If you haven’t already done so, it’s crucial that you claim your Google Business Profile. This will allow you to manage how your business appears on Google Maps and in search results. Make sure to include as much information as possible, including your business name, address, phone number, and categories.

It’s also important to optimize your Google Business Profile by including relevant keywords and categories, obtaining and responding to reviews, and adding photos. By doing so, you can improve your chances of showing up in search results and attract more local customers.

Here’s Google’s official guide to claiming or creating a new Business Profile, which can be done via PC, Android, or Apple iOS device.

Utilize local keyword research

In order to attract local customers, it’s important to target specific locations in your keyword research. This means including city and region-specific keywords in your website content and meta tags.

There are a few simple ways to find local keywords to target. One is to use the “near me” and “city name” modifiers in your keyword research. For example, if you’re a plumber in Los Angeles, you might target keywords like “plumber near me in Los Angeles” or “Los Angeles plumbing services”.

Another tip is to research the language and phrases that local customers are using when searching for contractors in your area. You can do this by using tools like Google’s Keyword Planner or by looking at the language and keywords used by your local competitors. By targeting the right local keywords, you can improve your chances of showing up in search results and attracting more local customers.

Include location information on your website

It’s important to clearly display your business address and phone number on your website, as this helps to establish credibility and make it easier for local customers to contact you. Make sure this information is prominently displayed and easy to find.

There are a few other things you can do to optimize your website, such as using local schema markup, which is a type of code that helps search engines understand the location information on your website. This can include your business address, phone number, and even your operating hours.

Another tip is to create location-specific pages on your website. For example, if you serve multiple service areas, you might create a separate page for each location. This can help to improve your chances of ranking for local searches in those specific areas.

If you have a large service area and serve multiple locations, it’s important to strike a balance between including enough location-specific pages to rank well in each area and avoiding creating too many pages that could dilute your overall SEO efforts. It can be helpful to focus on your most important service areas and create location-specific pages for those first.

Get listed in local directories

Platforms like Yelp are particularly helpful for contractors offering home services such as plumbing and remodeling. By claiming and optimizing your Yelp business page, you can increase your visibility to local customers and even obtain valuable reviews.

Other popular directories and websites to consider include YellowPages and Angi. Make sure to claim and complete your listings on these websites, as this can help to improve your local SEO and attract more local customers.

Niche Directories

But why stop at just local directories? Niche directories specifically for contractors in your field, such as plumbing, HVAC, or drywall, can also be a great resource. These directories often have a targeted audience of people specifically looking for contractors in your industry, giving you access to a highly qualified pool of potential customers.


Citations are mentions of your business online that include your name, address, and phone number (NAP). These citations can be found in various places, such as online business directories. While the basic information required for a citation is just your NAP, many websites allow you to add more details about your business. When an SEO (search engine optimization) professional talks about citations, they are usually referring to a collection of individual business listings on different websites.

Citations are an important factor in local SEO because they help improve the accuracy and visibility of your business on the web. By being listed in trusted online directories, you can signal to Google that your business exists and increase your chances of ranking higher in local search results. It’s important to choose your citations carefully, as the quality and quantity of your listings can affect how Google perceives your online presence.

Building citations can also have other benefits, such as earning referral traffic from sites like Yelp that are popular for local searches. Additionally, by being listed in these directories, you have the opportunity to earn real estate on the first page of local search results.


Let’s wrap this up, contractors. Local SEO is non-negotiable if you want to attract local customers. And let’s be real, every city has a ton of contractors fighting for the same customers in their service area. But here’s the thing: if you’re not showing up in search results and no one can find you, it doesn’t matter how good you are or how experienced you are. No one will even know you exist.

That’s why it’s so important to implement the strategies we discussed in this article. From claiming and optimizing your Google Business Profile to utilizing local keyword research and getting listed in local directories and citations, there are so many ways to increase your visibility and attract more local customers. And most of these strategies are free or low-cost, making them accessible to contractors of all budgets.

Don’t let the competition hold you back. By focusing on your local SEO, you can increase your visibility, credibility, and ultimately, your success as a contractor. So go out there and make it happen, contractors.