Automating Your Social Media Marketing

Top 5 Best Tools for Automating Your Social Media Marketing Plans

Are you tired of spending hours each day managing your social media marketing? It’s time to let automation tools take over and free up your time to focus on other important tasks. In this article, we’ll be introducing you to the top 5 best tools for automating your social media marketing. From scheduling posts in advance to analyzing performance and managing multiple accounts, these tools have got you covered. So sit back, relax, and let the technology do the work for you. 

Without further ado, let’s dive into the top 5 best tools for automating your social media marketing.

Buffer

Grow your audience on social media and beyond with Buffer

Buffer is a social media management tool that helps businesses save time and streamline their social media marketing efforts. With an organized layout and automated scheduling features, Buffer makes it easy to keep all of your company’s social media accounts up to date. 

The platform supports popular social media networks like Facebook, LinkedIn, and Twitter, and offers a user-friendly interface for crafting and scheduling posts. In addition to its main app, Buffer also has a browser extension for Chrome, Safari, and Firefox, which allows you to easily share content from any web page.

One of the standout features of Buffer is its analytics, which provides valuable insights into the performance of your social media marketing. The platform’s embedded analytics offer a balance of data for both home-based and small business owners, giving you a clear picture of the reach and impact of your posts. With this information, you can fine-tune your content and posting schedule to ensure that you’re getting the most out of your social media marketing efforts.

With that said, Buffer is a powerful and user-friendly tool that can help you manage and grow your social media presence. With its automated scheduling and comprehensive analytics, it’s an essential tool for any business looking to streamline its social media marketing.

Content Studio

ContentStudio website screenshot showing free trial option

ContentStudio is a cloud-based social media management and content marketing tool that is designed for small to medium businesses and solo entrepreneurs. With a range of key features, including automated publishing, content management, multi-account management, and post scheduling, ContentStudio makes it easy to manage and grow your social media presence. One of the standout features of the platform is its built-in composer, which allows users to create custom content for their social media pages and features content suggestions and an SEO toolbox.

In addition to its main features, ContentStudio also offers an editorial calendar that allows users to plan, review, schedule, and publish content from a single location. The platform supports integration with various third-party applications, including Giphy, Pixabay, Flickr, and Chimp Rewriter, to help users create and share engaging content.

ContentStudio offers a range of pricing options, starting at $49 per month for the Pro plan, which includes 10 social accounts, 1 blog, and unlimited social posts. Other plans include the Small, Medium, and Large options, which offer increasing levels of support and features for businesses with larger social media needs. Support is offered via phone and email, and users can sign up for a free trial to try out the platform before committing.

With that said, ContentStudio also offers a range of advanced tools to help users streamline their social media marketing efforts. These include Network Tailored Posts, which allow users to create visually engaging posts customized to the publishing standards of each social network, and Workspaces, which allow users to manage different brands’ social activities in designated spaces to maintain individuality. Other features include First Comment, which allows users to reverse the first comment for supplementary content when posting on Facebook, Instagram, LinkedIn, and YouTube, and integration with design tools like Canva and Crello.

IFTTT

automating social media posts and retweets with IFttt

IFTTT (If This Then That) is a powerful integration solution that allows users to automate various tasks through the use of “applets,” which are essentially combinations of different technologies. Originally focused on consumer-oriented applications, IFTTT has recently expanded to offer more business-oriented features, and now boasts more than 14 million applets available to users. One area where IFTTT excels is in the automation of social media marketing tasks, with integrations available for all of the major social media platforms.

One of the key benefits of IFTTT is its ease of use, which makes it a great option for businesses looking to automate their social media marketing efforts. Setting up an applet is as simple as searching for the applet you want to use, reading through the description to make sure it’s what you need, and then turning it on. IFTTT also offers a range of advanced tools, such as the ability to customize posts for different social networks and the ability to collaborate with team members on social media activities.

Overall, IFTTT is a powerful and user-friendly tool that can help businesses save time and streamline their social media marketing efforts. With its wide range of applets and advanced features, it’s a great option for any business looking to automate its social media marketing tasks.

HootSuite

HootSuite pricing plans

Hootsuite is a social media management tool that allows businesses to manage multiple social media accounts from a single platform. The tool offers features such as content creation and scheduling, team collaboration, real-time updates and engagement tracking, social media ad management, and trend analysis. Hootsuite offers four pricing plans ranging from $49/month to custom pricing for enterprise-level businesses. The company also offers a free plan, but it is limited in its capabilities. Hootsuite has gained widespread adoption, with more than 800 companies in the Fortune 1000 using the platform to power their social media efforts.

SocialPilot

Pricing and plans at SocialPilot's social media management platform

SocialPilot is a social media management platform that aims to help businesses improve their efficiency through automation and a centralized approach to managing social media accounts. It offers a range of features including an automated post schedule, marketing tools, and integrations with almost every social media platform. 

The platform is aimed at a wide audience, including small businesses and large enterprises, and offers a variety of pricing plans to accommodate different needs and budgets. 

The Professional plan starts at $30 per month or $25.50 per month when billed annually, and includes management of 10 social accounts for 1 user. 

The Small Team plan is priced at $50 per month or $42.50 per month when billed annually, and includes management of 20 social accounts for 3 users and unlimited clients. 

The Agency plan is priced at $125 per month or $106.25 per month when billed annually, and includes management of 50 social accounts for 9 users, unlimited clients, and white label features. 

The Studio plan is priced at $100 per month or $85 per month when billed annually, and includes management of 30 social accounts for 6 users and unlimited clients. 

SocialPilot has received positive reviews for its ease of use and extensive focus on automation, but some users have criticized the platform for its outdated interface and lack of advanced features. Still, it is a strong contender in the social media management space and is used by major companies such as Walmart, Automattic, Schneider Electric, and Compass.

Automation is no longer optional

In today’s fast-paced world, automation is no longer optional for businesses looking to keep up with demand and stay relevant. With so many social media platforms to manage and updates happening in real time, it’s easy to get overwhelmed and fall behind. This is where social media management tools like Hootsuite and SocialPilot come in. These platforms allow businesses to automate their social media presence, freeing up time to focus on the day-to-day activities that keep the business running.

But don’t just take our word for it. Companies like Amazon, Gartner, Samsung, and Vodafone are already using these tools to streamline their social media efforts and drive results. And with pricing options available for businesses of any size, there’s no excuse not to join the automation revolution.

Automation tools like Hootsuite and SocialPilot allow you to be everywhere, all while maintaining control and focus on what matters most to your business. Don’t get left behind in the social media game – start using a social media management tool today and watch your business soar.